Why ReflectMe?

Only 4% of women and 11% of girls around the world consider themselves beautiful.

DOVE, 2010

There are more CEOs named Andrew leading ASX 200 companies (7%) than there are women CEOs (5.5%).

WEIR, 2019

We are battling a gender gap. Compared with men, women generally underestimate their abilities.

KAY & SHIPMAN, 2014

When girls hesitate due to a lack of confidence, they hold themselves back—academically, socially, emotionally, and in so many other ways.

What if we invested in these girls' lives early?

Self-esteem has the power to shape a girl's future. By giving them a doll that reflects their own unique smile, we help them believe that they are worthy of love—just as they show love to their ReflectMe doll.